20 May 2008


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Magners cinema campaign targets Sex And The City viewers

Magners

alcoholic drinks

beers lager and cider

Source : Magners
Following the success of the Magners Light TV commercial, Magners Irish Cider is launching a London-based cinema campaign for Magners Light to support the new Sex And The City movie - set to be the biggest box office hit of 2008.

Magners Light advert

The 30" Magners Light commercial, targeted at a predominantly female audience, will be running across 196 screens at Pearl & Dean and Carlton Screen cinemas across London for a five week period as of 30th May.

Five key cinemas will also be involved in an exclusive product sampling initiative; Everyman Hampstead, Baker Street, Kilburn Tricycle, Chelsea Kurzon and Bethnal Green Rich Mix will each display Magners Light POS and play the TV commercial on plasma screens in the cinema complex.

Richard Barnes, Magners Brand Manager said, “We’re delighted that Magners Light will be associated with such a fashionable and must-see movie in the 2008 film calendar.

Sex And The City is set to be the biggest film of the year and through our integrated marketing campaign, we will reach approximately 2.5 million cinema-goers in London – the vast majority of which form the core target audience for Magners Light.”

The cinema campaign coincides with a second burst of the highly successful Magners Light ‘Dandelion’ TV commercial which first aired in April this year.

Magners Irish Cider has invested heavily into the launch of Magners Light. The cinema campaign follows gym and salon advertising campaigns, an exclusive Magners Light supplement in association with Cosmopolitan magazine and shopping centre sampling activity within the London area.

From the makers of Magners Original Irish Cider, the capital’s number one over-ice cider brand, Magners Light was the first low calorie cider product of its kind when it hit the shelves in October 2007.

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