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This Water aims for big splash this summer

Innocent This Water soft drinks bottled water

Source : Innocent Drinks

This Water will be launching its first ever above-the line campaign this June ahead of the (hopefully) hot & thirsty summer months.

The press and poster campaign will run nationwide with a focus on urban city centres and commuter stations to reach its key ABC1 audience.

The ad will communicate the brand’s key messages of simple natural refreshment and focus on its totally natural ingredient list.

It will be accompanied by a nationwide sampling and PR campaign and will follow This Water’s website re-launch in May.

The summer campaign will be the focus of This Water’s £1 million marketing spend for 2008.

This Water will be working with its internal creative agency and media planning and buying agency PHD Rocket.

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