08 May 2008


Print	Email

Alara launches bespoke muesli service

Alara

cereals

Source : Alara Wholefoods
Alara Wholefoods, the UK's leading producer of organic muesli, has launched a new bespoke muesli creation service called 'YOUR Muesli' on a fresh new website which can be found at www.alara.co.uk.

Alara logo

The 'YOUR Muesli' service offers consumers the opportunity to become top class muesli creators by giving them the option to select each individual ingredient that goes into the bag, enabling the creation of a unique hand crafted cereal.

This can then be packed and delivered to any address in the UK with the addition of a personal message, to brighten any breakfast routine.

Alex Smith, Founder and Owner of Alara, comments, “With healthy eating at the forefront of the news, and breakfast being the most important meal of the day, the consumer can struggle to find a breakfast containing ingredients that they are completely happy with.

“With the launch of 'YOUR muesli' Alara can now offer consumers the opportunity to know exactly what is going in to their cereal and also enable them to create a breakfast from scratch that has everything they desire and need for an energetic and happy start to the day”.

With over 60 organic ingredients all certified by the soil association, the range includes a number of base composites such as bran flakes, puffed rice and oats, alongside over 30 fruits, superfoods, nuts and seeds that can be added ensuring each individual customers required combination is catered for, creating the ultimate bespoke experience.

Each ingredient can be added in both percentage and weight format, providing information on how much of the muesli is composed of fruit or oats. While the selection process provides the composition of the muesli, the cost of the cereal shows up in a floating box on the webpage.

Since the beginning of 2008 Alara has enjoyed a number of successes including the launch of its new 'Of The Earth' range of superfoods and snacks, winning Green Business of the Year Award at the Fast Business Awards, and now, the launch of its fresh new website that boasts the full range of Alara's products available for purchase alongside the history of this leading muesli producer.


HAVE YOUR SAY
Click on the button to include your comments on this story