08 May 2008


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Free spatula promotion on Kikkoman soy sauce

Kikkoman

sauces and condiments

marketing promotions

Source : Kikkoman
Naturally brewed soy sauce maker Kikkoman is rewarding consumer loyalty with a high quality kitchen gadget this summer.

Kikkoman promotion

Eye-catching red neck collars across 375,000 products offer a free spatula with the purchase of any two promotional bottles of Kikkoman Soy Sauce or Teriyaki Marinade.

The premium spatulas have been specially made to echo Kikkoman's iconic shaped dispenser bottle, created by the same designer who drew up plans for Japan's famous Akita Bullet train.

A glossy 12- page booklet to accompany the spatula gives recipes for such dishes as Oriental Mussels and Frites and Pot Roast Lemon & Thyme Chicken.

Ben Briody, Sales & Marketing Manager of Kikkoman's UK operation, said: "The promotion will give us excellent visual shelf impact over the key early summer period. It is also pleasing to be able to offer a reward to loyal users of our sauces and marinades.

“The spatula is exceptionally high quality, which fits with Kikkoman's status as a premium, authentic naturally brewed soy sauce and marinade, and we are expecting a high level of redemptions."

The neck collars are in store now (May) across the core range of 150ml and 250ml soy sauce and 250ml teriyaki marinade.

Sales enquiries: Jenks Sales Brokers 01844 293600

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