07 May 2008


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New Young's Chip Shop Omega 3 Nuggets

Young's Seafood

frozen food

Source : Young's Seafood
Young's, the UK's most passionate ambassador for seafood, is introducing the newest addition to the best selling Chip Shop brand…Chunky Fish Fillet Nuggets.

Targeting consumers looking for a healthier alternative, but not wanting to compromise on taste, these nuggets offer parents the chance to introduce kids to the great taste of Pollock as well as providing them with a natural source of Omega 3.

The pack builds on the current consumer trends for healthy eating, highlighting that the Nuggets now contain less than 5% saturated fat, thanks to a new blend rich in sunflower oil.

The fish provides a natural source of Omega 3 while preserving the Young’s famous crispy bubbly batter.

The nuggets contain 100% sustainable Wild Alaskan Pollock and this is flagged up on pack to appeal to environment conscious consumers.

The packs also feature logos including Young’s ‘Fish for Life’ and the Marine Stewardship Council to communicate this message.

Helen Taylor, Marketing Communications Controller for Young’s Seafood comments: “The Chunky Fish Fillet Nuggets are a natural addition to the Omega 3 range. They are perfect for families, particularly children.

“Because they are now less than 5% saturated fat and provide a natural source of Omega 3, parents can feel that they can give their children a treat with a clear conscience.”

New Chunky Fish Fillet Nuggets are £2 for a 280g bag and available in Asda, Morrisons and Tesco.

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