16 Apr 2008


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Bavaria launches Fridge Pack in time for summer

Bavaria

alcoholic drinks

beers lager and cider

seasonal

Source : Bavaria UK
Time to get sales sizzling for summer. According to experts, the drinks trade needs to prepare for the hottest summer on record with temperatures set to reach above a blistering 101.3ºF (38.5ºC).

Timed to perfection Bavaria UK has launched its first ever Fridge Pack to boost sales of its Premium Beer at this optimum time for consumer sales.

Mike Teague, Bavaria Sales Director, commented: “Alfresco summer eating, entertaining and drinking is now the longest & third largest grocery promotional period worth around £3bn per annum.

“The new Fridge Pack is the way forward for retailers to capitalise on this period of increased consumer spending.”

The new Fridge Pack contains 8 x 33cl cans of Bavaria Premium Lager, with an rrp of £4.99.

The new Fridge Pack is compact for fridge storage and has been designed with an easy to use carry handle making it an ideal pack for the fast approaching BBQ season.

“Lagers are great for summer’s days because they are typically served at much lower temperatures - nothing hits the spot quite like a cold lager straight from the fridge,” continues Teague.

Bavaria Premium is a genuine imported 5% abv Pilsner lager, brewed using top quality malt, the finest hops, and the purest of mineral water. Bavaria Premium is also available in single serve or sharing bottles.

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