05 Apr 2008


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Appletiser introduces Fruitiser 100% juice range

Appletiser

soft drinks

Source : Appletiser
Appletiser is extending its UK product portfolio for 2008 with the introduction of an exciting new range called Fruitiser.

Fruitiser range

Made from 100% fruit juice with a touch of sparkle, the new range will remain faithful to the Appletiser proposition and count as 'one of your 5-a-day'.

Available from the beginning of April, the range consists of three fruit juice blends Pomegranate & Raspberry, Mango & Mandarin and Apple & Dragonfruit.

Each lightly sparkling 275ml and 750ml bottle is free from preservatives, colourants and has no added sugar.

The new range is set to build upon the success of Peartiser, which was launched in April of last year, and Appletiser which experienced an unprecedented volume growth of 17% in 2007 becoming the fastest growing Adult Special Soft Drinks brand.

The launch will be supported by a £1m marketing spend which includes women's press advertising, PR and an innovative bike sampling campaign during the summer months.

Sally Marshall, Marketing Manager for the Appletiser brand portfolio says, “Like Appletiser and Peartiser, the Fruitiser range will be a stylish, adult alternative to alcohol but will instead target a younger audience of women between the ages of 18 – 30.

“Developed especially for the UK Market to be the 'younger sister' of Appletiser, the range of fruit combinations will be the perfect accompaniment to food or refreshment when on a flirty night out with the girls.”

The Fruitiser range will be available in a 275ml (MSSP 79p) and 750ml glass bottles (MSSP £2.15).

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