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Win a holiday every year with Maltesers

Maltesers marketing promotions confectionery

Maltesers is to sponsor Mamma Mia! The Movie, when it is released in the UK on 11 July and is running a major on-pack promotion to support the move.

Maltesers Mamma Mia pack

Promotional packs will offer one consumer the chance to win free holidays every year for life in an instant win promotion and there are branded goodies and tickets to the London premier on offer, too.

A £1m marketing budget will inlcude TV and radio advertising to support the initiative as well as a range of POS material.

The bespoke TV ads will run from June 29 to July 19.

Availability: Promotional stock will be available from May

Contact: 0800 855 5387

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