05 Mar 2008


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New pack design for Twiglets highlights nutritional credentials

United Biscuits

Twiglets

snacks

health

packaging

Source : United Biscuits UK
United Biscuits UK (UBUK), one of the UK's leading manufacturers of biscuits and bagged snacks, is rolling out yet another packaging redesign to help consumers understand the nutritional credentials of the entire Twiglets range.

The new pack also sees a change in communication of the range’s principle ingredient, with the healthier snack now being positioned as a wholegrain product instead of whole-wheat. This message will be supported by the tagline: ‘A whole lot of CRUNCH in a WHOLEGRAIN MUNCH!’

The new Twiglets pack will also inform customers that each 25g bag contains 41% of their wholegrain GDA, further reinforcing the health message.

Twiglets will have a striking new pack design across all SKUs, designed to highlight to consumers the snack’s health credentials. The new livery will also increase impact on shelf, in turn delivering increased sales and profit opportunities for retailers.
The pack will highlight the following information in a red, tick box format:

• Less than 100 calories (per 25g serving)
• 79% Wholegrain
• No artificial colours
• No artificial flavours
• Baked not fried
• High in fibre

Nick Stuart, Commercial Manager, UBUK, commented: “UB remains committed to constantly improving their products and improving the nutritional communication to consumers. Twiglets is the latest brand to benefit from this.

“The Twiglets range already has a loyal following and those that are aware of the brand’s health credentials admit that this is a major reason for eating them.

“This new on-pack information has been designed to highlight that Twiglets are a healthier, tasty snack, and help increase the range’s sales, which have grown by 6% year on year.”

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