Walkers, Britain's No.1 crisps and snacks manufacturer, launches a massive on-pack promotion this month - designed to celebrate its home by offering consumers millions of pounds worth of savings off the best Britain has to offer - from theme parks to traditional pub lunches!
Walkers Brit Trips campaign
With a massive £5 million worth of multimedia, through-the-line support, Walkers Brit Trips will benefit from an extensive marketing campaign.
This will comprise of a new TV creative featuring brand ambassador, Gary Lineker, driving an old London bus and singing an alternative version of “Summer Holiday”.
In addition, there will be radio advertising, online activity, PR, media partnerships and extensive in-store display equipment.
Walkers is an iconic British brand which is growing at +4.9% and eaten by more than 10 million consumers in Britain every day. As part of its impactful Home Grown marketing campaign this year, the Brit Trips 12-week on-pack promotion offers huge scope for consumers to enjoy Britain at value prices.
Walkers Managing Director, Richard Evans says: “This campaign builds on the category leadership work we have been doing over the last few years. In terms of health and wellness, we have reduced the saturated fat content of Walkers crisps by 70% and the salt content by 25%.
“In terms of the environment we have switched to 100% British potatoes to reduce our carbon footprint. We expect that the Brit Trips promotion will further grow the Walkers brand, and as the brand grows, the category grows.”
Consumers can collect points from all Walkers Brit Trips promotional packs:
• Standard bag and Big Eat – 2 points • 6 pack – 6 points • 14 pack – 14 points • 28 pack – 28 points
For ease, every multipack inner will have just one code worth 6, 14 or 28 points depending on the pack size.
These points are redeemable against literally millions of pounds worth of fantastic savings across Britain – the best deals Britain's ever seen without the catches. Offers start from just 5 points so you don't need to collect for long to start enjoying great savings!
Operating on a vast scale, Walkers Brit Trips comprises £5 million worth of discounts and offers – many available throughout the summer holidays– at a huge variety of Britain's best loved venues.
These include:
• Half-price tickets to Alton Towers, Thorpe Park and Chessington World of Adventure • 60% off at Butlins and Haven • 2 nights for the price of 1 at Ramada Jarvis hotels • 2 for 1 days out with Enjoy England, Visit Scotland and Discover Northern Ireland • ½ price tickets to Madame Tussauds, Sea Life and Legoland. • 2 for 1 green fees at over 800 golf courses • Discounts across 100s of local attractions • Plus many, many more
Walkers Brit Trips' entry mechanic is modern and interactive:
• Firstly, consumers collect codes from packs
• Secondly, consumers register online and can enter collected codes directly online or by text message.
• Thirdly, consumers choose their preferred reward from over 10,000 available on the Walkers Brit Trips site www.walkersbrittrips.co.uk and go on their British adventure.
Evans continues: “Walkers is a fun, British brand, famous for promotions that capture the nation's imagination. Brit Trips is guaranteed to build on that reputation. It is a massive promotion encouraging consumers to enjoy beautiful Britain for less – you only need a few bags to save a packet.
“For example, for only 5 points you can get Enjoy England, Visit Scotland and Discover Northern Ireland 2 for 1 days out. For only 10 points, you can get ½ price tickets into The London Dungeons, Madame Tussauds or Warwick Castle. And if you purchase a 28 pack multipack, you can get a half price ticket to Chessington World of Adventures or a National Trust free day pass.
“We think that our crisps are the best-tasting on the market, and we hope that this promotion will encourage those people who buy crisps to buy ours. We also want to reward our loyal consumers who already enjoy eating Walkers.”
Running across all Walkers Crisps brands – Walkers Standard, Walkers Baked, Walkers Lights and Walkers Max, promotional packs will be available in-store from mid February.
If you're looking for the Walkers website to enter the competition, this is not it! You need to go to www.walkersbrittrips.co.uk
cazzy
17 Mar 2008 11:53:40
I love walkers crisps and have done since they first came out, but I can no longer find the large family/party packs. also how come you only do one flavour packs in salt n vinegar, cheese n onion, and ready salted? i would like to see more single flavour packs.
john smith
18 Mar 2008 09:48:16
would like you to introduce some of your greek flavours eg oregano
Anonymous
18 Mar 2008 09:48:16
i love these crisps and have done since i was young
tina holden
19 Mar 2008 09:24:19
i love all walkers crisps thay just keep geting beter
Anonymous
24 Mar 2008 12:18:40
Great crisps. Please continue to concentrate on health.
mrs may anne gale
24 Mar 2008 12:18:42
no comment
Anonymous
24 Mar 2008 12:18:47
never tasted better crisps
maxine leedham
24 Mar 2008 12:18:47
need more new flavours
Christine
24 Mar 2008 12:18:50
my family and i have enjoyed walkers crisps for many years so this new promo is great. My eight year old grandaughters is so excited about saving her points so look out Alton towers here we come
richo
24 Mar 2008 12:18:52
bring back the original beef and onion ppppllleeeeeeeaaaaasssseeee.......
Anonymous
24 Mar 2008 12:18:57
there yummy
Anonymous
24 Mar 2008 12:18:58
my kids love walkers cost me a fortune every week but keeps them happy
bill dunn
24 Mar 2008 12:19:02
there is no other crisp to touch walkers
MARTIN MCLAUGHLIN
24 Mar 2008 12:19:05
JUST KEEP GETTING BETER AND BETER KEEP UP THE GOOD WORK WALKERS,
colin walker
25 Mar 2008 12:23:23
i have code from multipack but dont know where to register them online
annette campbell
25 Mar 2008 12:23:37
i have several grandchildren and i only ever allow them walkers due to your reduced fats and salt they are great
Anonymous
25 Mar 2008 12:23:39
bring back pickled onion
Sally
27 Mar 2008 10:05:42
I agree with David Shrimpton who mentioned your website regarding the competition. I absolutely adore Worcestershire Sauce flavour, my son says Salt and Vinegar is his fave and my dad loves Marmite flavour. At last there is a great advert to watch!
Deborah Allan
27 Mar 2008 10:05:49
I've been eating walkers crisps for over forty years, they're great. And cheese and onion are my all time favourite follwed closely by ready salted, roast chicken, marmite, etc. Keep up the good work
James Bentley
27 Mar 2008 10:05:57
Bring back Beef and Onion, steak and Onion just aren't as good!
Anonymous
27 Mar 2008 10:05:59
where do you register these packin i got love cheese onion
anonymous
27 Mar 2008 10:18:12
yes bring back pickled onion, i love pickled onion and it is best.
kathleen
27 Mar 2008 17:07:23
i love cheese and onion crisps but all walkers crisps are good
dave bevan
27 Mar 2008 17:07:27
where is the other half of the packet and the vaule for your money.
Anonymous
31 Mar 2008 10:21:06
just opened a multi pack of 28 went to get brit trip code there is none, what can i do
tara
31 Mar 2008 10:21:11
why have the chedder cheese been taken out of the multi packs. You can't buy them in a bag of six
Anonymous
31 Mar 2008 10:21:48
I have purchaes a 14 pack packet went looking for the code inside what did I find????? Absolutely nothing
Craig Morrison
31 Mar 2008 10:22:00
I am having a bit of a problem with javascript at the moment, so is that why the website looks a bit garbage and I can not find a tab to register
joanne roberts
31 Mar 2008 10:22:05
walkers crips are very yummy!!!
claire gohil
01 Apr 2008 16:10:01
I love Walkers - wish they had more crisps in the pack though!
Anonymous
02 Apr 2008 10:38:32
we love walkers crisps they
taste so fresh and yummy.
mick of leicester
03 Apr 2008 15:17:47
we love walkers crisps great idea on brittrips but haveing trouble with registering on the web site can anybody help please ?
annette
03 Apr 2008 15:17:58
I've been eating walkers crisps since I was at school, and I will never stop eating them. They are the best. Still good value for money.
Anonymous
03 Apr 2008 15:18:03
walkers are the best
Angela
04 Apr 2008 08:21:34
Just bought a 28 pack NO CODE, what a swizzzz!!
Anonymous
07 Apr 2008 10:01:26
Please bring back Beef and Onion Flavour. We love and miss them.
Guy
07 Apr 2008 10:01:46
Amazing site - how do they they do it???
trevor elliott
07 Apr 2008 10:01:51
walkers crisps are over this world
janet walker
07 Apr 2008 10:02:04
all the family eat them all the time
joyce
07 Apr 2008 10:02:11
how do i open an account on walkers brit trips i cant seem to do this on there web site ??????????
jacqiu west
07 Apr 2008 10:02:19
ive bought a few multipacks of walkers crips and theres been no numbers .i love wakers crips have done 4 years me and my son go through loads he has 3 bags a day and i have 1 some times more when friend and family come over. very dissapointed with wakers me and my son wanted to go to Northen Ireland as we love it there carnt now. still going to buy but no numbers to open an account. please help
tracey binns
07 Apr 2008 10:02:27
got my code on multi pack but dont know how to enter them although i have logged in
Anonymous
07 Apr 2008 10:02:37
WALKERS ARE BEST
ellie and eliza
07 Apr 2008 10:02:43
walkers crips are very yummy # but u dont get a lot of crips in them i just had a packet of the cheese and onion and eliza had chicken flavor
walkers crips rock lmao
sanjeev
07 Apr 2008 10:03:05
my kids think that there is no better crisp than walkers!please think about the the health issues and keep up the exellent work.p.s i love them myself too!
Fiona
07 Apr 2008 10:03:25
We all love walkers in this household and are looking forward to some family days out - but how do you register on the web????
Anonymous
07 Apr 2008 10:03:34
just love those crisps
jason sanders
07 Apr 2008 10:03:45
keep up the good work.
plus dont u think u could lauch different flavours like spicy chicken
and all other flavours like above
Julie
08 Apr 2008 14:07:11
walkers crisps have always and will always be the best - excellent promotion, keep up the good work
Anonymous
08 Apr 2008 14:07:16
Like it would seem many of your customers have bought the bag and had no code number to particepate with, can you please tell me what to do next, thankyou
michelle stylianou
08 Apr 2008 14:07:22
i love the baked range they really help me on my diet.Well done for introducing the new flavours bacon and cheese
lynn
09 Apr 2008 15:03:31
saved loads ov points but cant seem to be able to register them pity your online service isnt az gud az your crisps!!!!!!!!!!
Anonymous
10 Apr 2008 12:23:42
Spent ages trying to get into the brittrips website - hopeless - gave up.
Declan
10 Apr 2008 16:06:33
If anyone needs a hand with a technical query, problem with the website, codes, registration or anything you might need, you can contact us via the Brit Trips website.
There's a 'Contact Us' button with an email form, and a number if you need to ring us.
I hope this helps..:)
Declan
Walkers Brit Trips Team
/spam spam spammity spam!
Anonymous
14 Apr 2008 08:35:46
i love walkers
courtney
14 Apr 2008 08:35:51
walkers are the god when it comes to crisps
Anonymous
14 Apr 2008 08:35:56
i love walkers crisps there r no other crisps like them!! xx
diane yallop
14 Apr 2008 08:37:13
FOR EVERYONE WHO HAS FOUND IT ALMOST IMPOSSIBLE 2 REG POINTS SCROLL UP UP UP UNTIL U COME 2 BRITTRIPS WEBSITE IN RED CLICK THERE AT LAST U GOT IT.....
miranda burke
21 Apr 2008 08:42:15
my family love ur crisps its a shame there isnt many in a bag!!!
kel
21 Apr 2008 08:42:21
i am in love with roast beef monster munch but you have to but multipacks! i wana buy them single but you cant any more! And either i have got bigger or monster munch claws have gone really small!!! love walkers keep up the good work!
susan hamilton
21 Apr 2008 08:42:29
walkers crisps are the best ive ever tasted,and good value for money
Michael kennedy
21 Apr 2008 08:42:37
I do not generally eat crisps but my wife buys plain and cheese and onion multi packs every week and i can't help but eat the cheese and onion.
andy
21 Apr 2008 08:42:53
what happened to sausage and tomato crisp are they still out
Anonymous
21 Apr 2008 08:42:59
Find the website frustrating re brit trips. how do i find the full list of what 'trips' are available
LYNNE
23 Apr 2008 12:22:20
WALKERS ARE FANDABEDOOZY.
MORE NEW FLAVOURS NEEDED!!
BACON & BROWN SAUCE... NOW THERES CRISPS FOR THOUGHT!!!!!!!!!!!
Andrew
23 Apr 2008 12:22:33
<Cynical head on> - all a bit of a can this isn't it? The Brit Trips website is absolutely awful and unusable: slow, clunky, falls over at the slightest provocation (bit like certain footballers in that respect...) ). I've given up with it.
lynne
28 Apr 2008 11:03:43
pleaseeeeeeeeeee could you tell me where to register? Ihave lots of codes with nowhere to go.
Irene Smith
28 Apr 2008 11:03:49
The 24 [acck I purchased has no 10 digit number to register.
katy
28 Apr 2008 11:04:04
can you choose the date you want to go on when you have got your points
J.EVANS
28 Apr 2008 11:04:13
I couldn't find where to enter my code> Can you help
frances robinson
28 Apr 2008 11:04:21
STRUGGLE TO FIND ENOUGH FLAVOURS IN YOUR SIX PACKS ONLY READY SALTED, CHEESE, SALT&VINEGAR IN SUPERMARKETS
mad
28 Apr 2008 11:04:42
I find it frustrating trying to put in points for my wife only for the form not to except the same email address as mine.(stupid).
Jackie Riches
28 Apr 2008 11:05:06
I have tried to access the Brittrips web site to register but it appears not to be working has it been closed down for new accounts.
stephen
30 Apr 2008 11:53:32
i tried to submit to brittrips 4 my kids and nothing happened???whats this all about???not very impressed to say the least.surely tesco must be able to get something right!!!!
s.hill
30 Apr 2008 11:53:46
Where do you enter in your unique 10 digit code??? Not visable!!!
totty
30 Apr 2008 12:08:40
Can't get the site to work!!!
Watchdog is on a minute, think I'll email them and let them know - bet there site is working!!!!
Doreen
30 Apr 2008 12:08:53
How do you change points for vouchers? I keep trying no luck!
Lovely crisps.
toni kellam
30 Apr 2008 12:09:00
i have a code for brit trips but don't know where to register online
jo cav
30 Apr 2008 12:09:07
I luv worcster sauce crisps also tomatoe only problem i have is everywhere i go i find it hard to buy these flavoures no one seems to have them.get so annoyed as you never have problems finding the origional ready salted,salt and viniger and not forgetting cheese and onion.
HOURRIN
30 Apr 2008 12:09:15
LOVE IT! ANYWHERE ANYTIME ANY PLACE
JAMES CARROLL
30 Apr 2008 12:09:21
WHAT A CON NO CODE INSIDE MY MULTI PACK
george hampson
01 May 2008 16:08:39
best crisps in the world and i know ive been everywere and none come even close
Ruth
06 May 2008 14:24:20
Ive enjoyed your crisps for many years now and for the last few years now salt n vinegar is my favourite, in my 30s it was cheese and onion, and in my teens it was either roast chicken or curry flavour, does anyone else remember these.
wendy giles
06 May 2008 14:24:36
like others it seems im not the only one and cant find where to put my codes although im starting to come up with a few places i like to put them !!! ahhhhhhhhh :(
sulma parveen
06 May 2008 14:24:53
love ya walkers crisp have a pack every nite shame they not under 100 calories but dont mata still love em
mark
06 May 2008 14:24:59
very nice crisppppps and very good adverts on telly
Eggman
06 May 2008 14:25:11
It would be even better if Walkers switched to a 100% renewable electricity tariff. (only 75g of CO2 per pack even now... woo hoo!)
Ivy Davenport
07 May 2008 15:57:25
Why have Sainsbury's Shrewsbury stopped stocking my favorite Walkers Light Simply Salted???
jackie
08 May 2008 08:32:00
lovely crisps,shame the bags are now mostly full of air!
GRAHAM BAKER
16 May 2008 15:40:35
I've recently had 4 teeth out, and a bit peed off I can't have my walkers crisps with my lunch
jackie l
16 May 2008 15:40:47
great crips
Frances
16 May 2008 15:41:21
You're the only brand I know who make Marmite crisps, thanks.
clever git
21 May 2008 12:20:16
the code is on the inside ot the packet down the main seem of packet not the top or bottom
lele
21 May 2008 12:20:33
Has anyone been on a day out yet? if so how do you go about booking it? We want to go to Alton Towers,are all the tickets half price or is it half price for kids when one adult pays full price???
Simon Verity
21 May 2008 12:20:46
Walkers Crisps are the Best!
Being back the Beef and Onion and add to Special Packs.
EDWARD SAVAGE
21 May 2008 12:20:52
Sorry but i can not find the place to send you my codes,we have 42 points but you seem to be having problems looking at the comments made can you advice me how to get this sorted soon.
thank you Edward
linda politis
27 May 2008 11:11:51
LUV., WALKERS CRISPS THAY ARE SIMPLY THE BEST
Victoria
27 May 2008 11:12:25
How come on the walkers brit trips website there is no way to register. I have been trying to register for ages and cannot seem to find a link or a place where u can register. Can someone help me?
trevor
28 May 2008 12:24:04
i love walkers crispsthay are the best
stella simpson
28 May 2008 12:24:27
want to go to alton towers how do i get the points that i have and how do i get them off please
susan p
03 Jun 2008 09:23:19
unable to register as cannot find relevent section on web page
Jules
04 Jun 2008 16:58:45
Help ! Just can't seem to register/open an account fot Brit Trips - don't think much of you're website
Anne Gabriel
09 Jun 2008 10:34:28
I HAVE SEVERAL MULTIBAGS WHICH HAVE NO CODES ON THEM ALTHOUGH THEY SAY THEY ARE WORTH 28 POINTS EACH
WHAT A WHISS
YASDFYGEFBHJ
19 Jun 2008 13:31:52
Most complicated things i have ever had to do in all my days!!!!!!!!!!!!!!!!!!!!
sharky
19 Jun 2008 13:32:05
managed to register ok and banked some points, but ive lost track of how many,how do i find out how many points i have
kim rogers
19 Jun 2008 13:32:24
wish there was more multi packs with smoky bacon in,they are hard to get hold of
Mahabuba Sidhu
20 Jun 2008 16:52:38
Therez nothing better than Walkers Crisps, Its the best
JANICE CURRELL
25 Jun 2008 12:52:45
great crisps, good idea, but how do you find out how many points you have got to date.
jan k
27 Jun 2008 11:32:40
I found it easy to register, add points, and look, book and took my mum to a havens caravan w/e break for a birthday treat! Fab idea!
Rita Berry
03 Jul 2008 13:43:59
No other crisp match the taste of walkers
lilian m
03 Jul 2008 13:44:25
just love the fact that walkers started making pickled onion again great idea
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