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Mars introduces new Galaxy and Starburst ice creams

Mars Galaxy Starburst ice cream

Mars is launching two new ice cream products into the impulse sector.

Starburst Smoothie ice lollies

It is introducing the Galaxy Vanilla & Chocolate Temptation cone with an SRP of £1.25.

The new cone consists of dairy ice cream with chocolate ripples, topped with Galaxy chocolate, and is aimed primarily at women.

Also new to the impulse sector for 2008 is the Starburst Smoothie lolly, with an SRP of £1.00.

Starburst Smoothie lollies come in two flavours – Berry Blast and Exotic Fruits – and contain 30% fruit.

They are designed to appeal to adults, who should also feel comfortable buying them for the whole family.

Bep Sandhu, Mars trade relations manager, said: “The ice cream range will be supported by a £1m marketing campaign, but with over £42m being spent to support all brands the whole portfolio's profile will raise significantly.

She added: “In 2008 our sales force is looking to contact over 30,000 independent shops offering advice on merchandising deals and providing eye catching POS.”

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