14 Feb 2008


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Del Monte launches 100% juice ice lollies

Del Monte

ice cream

Source : Del Monte
Fredericks Dairies, the UK's largest independent ice cream manufacturer, is continuing its longstanding relationship with Del Monte with an exciting addition to its leading fruit ice portfolio.

Del Monte ice lollies

A new 100% Juice range will be joining the existing range from March that boasts 100% fruit credentials and is the first branded range of fruit ices on the market to meet the requirements of the Government’s 5 A Day scheme

Available in Orange and Del Monte Gold Pineapple flavours, each 75ml lolly is 100% real fruit juice, so it contains only natural ingredients and is free from artificial colours, flavours and preservatives.

Del Monte has listened to consumer demand for innovative healthy fruit ices and the new Del Monte 100% Juice range is guaranteed to be a popular choice for the health conscious consumer, including parents encouraging their children to consume the recommended five-a-day.

Each variant boasts vibrant, modern packaging that highlights the real fruit content and the five-a-day message to create strong stand-out and encourage consumers to the freezer.

Both the 100% Juice Del Monte Gold Pineapple and Orange variants will be available in a three-pack with a RRP of £1.99.

Del Monte fruit ices are synonymous with quality and Del Monte is a trusted brand, with massive brand awareness, renowned for its fruit expertise and exceptional quality. Del Monte Gold Pineapple juice has therefore been selected for its delicious sweet flavour to create the Del Monte 100% Juice Pineapple lolly. The brand is perfectly positioned to grow the Adult Refreshment category and capitalise on the growing awareness of healthier eating.

David Taylor, Sales & Marketing Director at Fredericks Dairies, says: “The phenomenal success of the Del Monte Smoothie range has demonstrated that there is an increasing demand for healthy fruit ice products.

“As consumer demand for healthier products continues to grow, we are committed to looking for new and innovative ways to continue to drive the category forward and in turn build strong profit opportunities for our customers.

“We are in the forefront of innovation and anticipate that the clear 5-a-day health message of the new Del Monte 100% Juice range will entice new consumers to the freezer and as market leaders drive incremental growth of the fruit ice sector.”

The extensive portfolio of Del Monte fruit ices includes some of the UK’s best selling refreshment products and has gone from strength to strength in the last five years.

The brand is now worth a staggering £11.5 million in the take-home market (a 96% increase over the last two years). This impressive performance demonstrates Del Monte’s track record for providing superior quality products, successful NPD and great rates of sale.

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Martin Hooper	07 May 2008 15:57:25
My daughter loves the pineapple juice ice lollies but we are finding it hard to find a retailer. Any ideas