06 Feb 2008


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Mr T returns in new Snickers adverts

Snickers

Mars

advertising campaigns

Source : Mars
Snickers, the UK's second biggest selling chocolate bar worth £77 million, is about to launch its second through the line Get Some Nuts marketing campaign targeting 16-44 year old men on the move who fancy a snack.

Mr T in the new Snickers ad

The initiative will see Eighties legend, Mr T, return to our screens for the second year in a row following the campaign’s huge success in 2007.

As the official Snickers brand ambassador Mr T will, once again, urge men to Get Some Nuts and ‘man up’.

The multi million pound media campaign worth £4.5 million (MMS equivalent spend) will kick off later this month with a brand new 10 second TV ad which will follow the classic advert from last year.

The execution highlights Mr T’s second collaboration with Snickers with the retail promotional message “Mr. T is back and my face is now on the pack.”

Snickers (Singles, Duo and Multi-pack) will undergo a short term pack transformation incorporating Mr T into the design which will be promoted in the TV ad.

Additional marketing activity includes a PR campaign with exclusive interview time with Mr T and a media launch event featuring a live appearance from Mr T in LA.

PR and online activity will communicate the ‘Get Some Nuts’ message as well as drive consumers to an innovative Facebook site where you can engage with Mr T first hand.

There, he will unveil his top tips for ‘Getting more Nuts’ in everything from going to the gym to relationships with friends.

£300k advertising spend will be invested in radio with a series of three 30-second adverts featuring Mr T campaigning in the same manly vein. In-store activity, including standees and dump-bins in cash and carries, CTNs and supermarkets, will make for a joined up retail and advertising campaign with a focused promotional message.

Bep Sandhu, Trade Relations Manager at Mars says: “Snickers is really excited to be working with Mr T again; he’s a great showman and is synonymous with everything Snickers stands for. The interactive element is what we’re most excited about, as it connects people in a fun and engaging way, creating a buzz around the Snickers brand.”

Bep Sandhu continues: “By having a Limited Edition pack design at the same time as the TV advertising and in-store promotion, we’re confident that our latest Get Some Nuts campaign will significantly increase consumer demand. My message to all retailers is to stock up early!”

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