Carte D'Or ice cream adds Sorbets range
Source : Unilever UK
Carte D'Or, the UK's no.1 premium ice cream brand from Unilever UK, is launching a delicious new range of high fruit content Sorbets.
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| Carte D'Or mango sorbet |
Available from March, the three-strong range will benefit from a £6.5million Carte DOr brand investment in 2008.
New Carte DOr Sorbets which contain fruit pieces are low in calories and virtually fat free. Nikki French Carte DOr Brand Manager says: The new range of gorgeously smooth sorbets are high in fruit and contain virtually no fat so now consumers can spoil themselves more often. This continues our strategy to inspire consumers to rediscover the ice cream aisle and to drive frequency amongst existing ice cream buyers.
Carte DOr continues to lead the premium ice cream sector through exciting innovation and impactful, well-targeted brand support. French continues: Our new Carte DOr Sorbets offer consumers a lighter, fruitier alternative to creamy ice creams so are likely to benefit from more frequent consumption.
Carte DOr Sorbets are available in three flavours: Lemon (with Sicilian Lemon Pieces), Mango (with Chunks of Juicy Mango) and Blackcurrant (with Juicy Blackcurrants). They are priced at £2.79 (RSP) for 1l with 6 tubs to a case.
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