29 Jan 2008


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Innocent switches to 100% recycled plastic PET bottles

Innocent

soft drinks

green-retail

packaging

Source : Innocent
We're very proud to say that as of January 2008 all of our fruit smoothie recipes are available in our new 100% recycled bottles.

Innocent recycling logo

This follows an initial trial back in September 2007 when Innocent became the first ever drinks company in the world to put 100% recycled PET packaging on shelf.

To celebrate this achievement, Innocent’s logo will be changing colour and shape to resemble the well known green recycling symbol. The limited edition label will be turning shop shelves green for the last two weeks of February.

The new bottles are fully recyclable at the end of life, and use 20% less plastic overall than Innocent’s original packaging. In addition to using no virgin materials at all, the move will see a dramatic 55% reduction in the carbon footprint of the packaging.

Jessica Sansom, sustainability manager at Innocent, says: “We’ve always been a business that has taken our environmental impact seriously, and this move to 100% recycled content in our bottles is extremely exciting.

"We created this special label as we really want to make everyone aware of the benefits that moving to recycled bottles has had for us and to encourage everyone out there to take a look at what they can do to reduce their carbon footprint.

"As a result of our efforts, Innocent will be saving over one thousand tonnes of C02 this year which is great news for the planet.”

This achievement is the culmination of many years of hard work and dedicated research to challenge traditional industry standards in the use of recycled content. We reached our target of 25% in 2000, and 50% in 2005.

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