New products, new packaging and new recipes are now on offer to coeliacs after original gluten and wheat free producer Dietary Specials announced it was revamping its popular range.
Dietary Specials loaves
The first new product to hit the shelves will be Dietary Specials ciabatta rolls, which were preferred over own label offerings by 79% of consumers during testing.
The revamped range will be available from late January when Dietary Specials delicious white, brown multigrain and white multigrain loaves will be re-launched in new packaging and with the addition of calcium and folic acid.
Other existing products in the range – as well as a host of exciting new products – will be given the same treatment throughout 2008.
Commenting on the news, Dietary Specials marketing manager Maggie Quinn said: “Dietary Specials is the original and trusted free-from range and our loyal customers can be sure that we have maintained the quality and taste of many of their favourite products.
“The new recipes and products are a response to the growing popularity of free-from foods and we hope to be able to increase our product range as demand continues to grow,”
She added: “We are committed to providing high quality, tasty and healthy products for people who choose not to or cannot eat foods containing gluten or wheat. With that in mind, we have reformulated some of our products, fortified them with calcium, and are working on adding exciting new products for 2008.”
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