28 Jan 2008


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Cuisine de France launches Easter range

Cuisine de France

confectionery

bread and baked goods

Source : Cuisine de France
To further encourage impulse buying and drive sales during the important Easter trading period, Cuisine de France is launching a range of exciting seasonal confectionery lines perfect for the Easter season.

The range consists of four new products, three are decorated with the popular seasonal chocolate eggs and of course, the Easter favourite the hot cross bun!

Commented Marketing Manager Clare Hallam: “Our new Easter Confectionery range has been created to make a retailer’s operation easier and to significantly increase their profits over the Easter period.

“The attractive seasonal appearance of the range will help encourage impulse buying and drive sales.”

The four new Easter Confectionery products have been developed as a range of “thaw and serve” and flow wrapped products for extended shelf life in store, they are the chocolate cornflake cake with chocolate eggs, the vanilla iced cupcake with chocolate eggs, the chocolate egg cake and the traditional favourite of six Hot Cross Buns.

“As hot cross buns are no longer just a seasonal product but sold in many stores all year round Cuisine de France will be keeping this product in the range to capitalise on the post Easter trend,” added Hallam.

Cuisine de France can support your store with a range of merchandising suggestions and range selection for maximum impact and instant appeal at this key trading time.

Cuisine de France is the market leader in the UK for the supply of in-store bakery and food-to-go solutions to the convenience retail trade.

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