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25 Jan 2008
Kitkat comes to its Senses
Nestlé Rowntree is about to expand its confectionery range with the launch of Kitkat Senses, designed with young women in mind. The chocolate wafer biscuit bar has a hazelnut praline centre and has been developed to offer females a special me-time treat with just 165 calories. The 31g bar retails at 45p and theres a five-pack retailing at £1.39. Product will be available from 10 March and a £9m support package breaks on 7 April with five-week national TV advertising campaign. by Andrew Skingley
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