24 Jan 2008


Print	Email

Britvic adds new apple and blueberry flavour J2O

Britvic

soft drinks

Source : Britvic Soft Drinks
Britvic Soft Drinks is introducing a new exotic flavour to its leading J2O range to capitalise on consumers' increasing demand for premium drinks and the growing popularity of superfruit flavours, in particular blueberry.

J2O Apple and Blueberry

The new flavour, Apple & Blueberry, will be available in on-premise from February 2008 in take-home from April.

The launch of the new Apple & Blueberry flavour is set to further strengthen J2O’s leadership position by broadening the brand’s appeal to consumers and generating excitement in the category.

According to Andrew Richards, sales director at Britvic: “Premium soft drinks have grown significantly over the last few years, driven by consumers’ increasing desire for high quality, great tasting choices. 53 per cent of people will pay more for a quality drink and enjoyment as a driver of purchase has increased seven per cent since 2005.

“The introduction of the new Apple & Blueberry flavour will ensure that J20 continues to cater for a range of consumer tastes and social occasions, driving overall purchase frequency and boosting the appeal of the core range. According to our research 57 per cent of consumers said they would buy the new Apple & Blueberry flavour.

“Our continued innovation and investment in new flavours and formats has ensured J2O’s long-standing success as a credible soft drink for social occasions both in and out of the home. More than half of J2O’s regular consumers claim they look forward to new flavour additions to the range.”

The new Apple & Blueberry flavour will replace Orange & Cranberry flavour in the J2O range.

“Flavours are just like anything else in that they follow trends and fashions. Ranges need to continue developing and evolving to meet emerging consumer demands and we felt that, six successful years after its launch, J2O Orange & Cranberry had reached the point of maturity,” said Andrew Richards.

“With the new-look J2O range, we will continue to lead the market with a strengthened core range of six great tasting drinks”.

The launch of new J2O Apple & Blueberry will be supported by high impact POS that will prompt consumers to consider the new flavour with the tagline ‘Not the usual.’

Worth more than £183million to the on-premise market J2O is the number one packaged soft drink. In take home J2O is worth £46 million and across both channels the range sells more than 14 bottles every second.

Email this to a friend