23 Jan 2008


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Tastees wheat-free cheese-based snack launch

Tastees

snacks

crisps

Source : Tastees UK
Tastees, the delicious new cheese baked snack, made from rice is now available. Tastees do not contain wheat.

Tastees

Consumers consider baked snacks to be healthier and rice a more natural ingredient.

In a market which is increasingly concerned with wellbeing and wholesome products being high on the agenda, snack consumers now wish to consume healthy as well as pleasurable products.

Snack eaters want to buy snacks like Tastees which combine healthier ingredients and a sumptuous taste.

The £3 Billion snack market has 96% household penetration and Tastees is distinctive in a market where consumers are prepared to try new exciting products.

The crunchy cheese flavoured snack in the larger than standard 50gr packs retail at 40-50p. The 50gr size allows for both snacking and indulgent sharing. Due to terrific consumer feedback, there are plans for multi-packs and additional flavours.

The on going marketing support includes advertising in National and Regional Newspapers. There are also features in the Wholesale and Retail trade, lifestyle press and some exciting sponsorships and competitions.

UK consumers will soon be demanding – “Taste Tastees”!

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