21 Jan 2008


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Kerry Foods adds new “handbag-sized” Brunchettas

Kerry Foods

Brunchettas

snacks

Source : Kerry Foods
Brunchettas, the leading adult cheese snack from Kerry Foods, is launching a new handbag sized snack range in a bid to expand the category.

The new 60/65g bite sized Brunchettas contain from just 127 calories and are available in Ploughman’s Relish, Red Pepper & Onion and Soft Cheese & Cranberry.

Like the original 90/95g pack variants, they meet the health conscious demand for a nutritious low-fat snack, combining natural cheese and relishes with Italian bruschetta slices.

Peter Elvin, Marketing Controller for cheese snacks at Kerry Foods comments, “Since launch, Brunchettas has led the way in combining indulgence with health. Now, as market leader, we have identified an even bigger category opportunity for a handbag sized cheese snack.

“Rather than being just a sandwich alternative, the new packs have a broader appeal ideal anytime, anywhere, while still retaining the quality ingredients for which Brunchettas is loved.”

The new snack has also been given a fresh new design for maximum shelf impact, including front of pack nutritional information.

Marketing support includes in-store promotions, press and online advertising. Brunchettas also sponsors Channel 4’s The Charlotte Church Show, with advertising created by Quiet Storm and packaging by Leeds agency, theSPIRITof.

Brunchettas ignited the on-the-go adult snacking sector in 2004 and now holds a 31% share of the market. With a value of £6.42 million and all major multiples and independent retailers listing the new snack sizes, Brunchettas is on target for another successful year, offering heightened opportunities for incremental sales growth and profit margins in-store.

Brunchettas 60/65g are priced at around £1.20. Stockists include Tesco, Asda, Morrisons, Sainsbury’s, Somerfield, Co-op and most independent retailers.

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