18 Jan 2008


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Weight Watchers hits the road in sampling drive

Source : i2i Marketing
Weight Watchers food range, the UK's 14th largest grocery brand, is launching an eight-week roadshow through brand experience agency i2i Marketing to increase awareness and sales of its healthy range of hot and cold foods.

The Weight Watchers roadshow showcases products from three major licensees - Greencore, Warburtons and Yoplait, who hold the license to manufacture Weight Watchers Chilled Meals, Bread and Yogurt & Dairy Dessert ranges respectively.

It is the first time these licensees have come together to run a coordinated promotion of this nature.

A bespoke sampling stand complete with menu board and meal ideas, will visit a host of retailer stores from 22nd January.

Trained Brand Ambassadors will be on hand to encourage trial of a selection of Weight Watchers hot and cold foods.

To create a theatrical feel, and to extend the reach of the campaign, a demonstration chef will talk through the preparation of the samples using a head mic.

To drive immediate sales, consumers will be given an information leaflet containing money-off coupons.

In addition, anyone who buys three Weight Watchers products on the day can return to the stand to collect a free Weight Watchers Kitchen Timer.

Jennie Dettmer, Marketing Manager at Weight Watchers,
comments: "Many consumers know that Weight Watchers is the expert in weight management and understand that our food range is all about keeping fat and calories to a minimum.

"What they aren't always aware of, though, is how good the range tastes and this is where the roadshow comes in.

"We're really proud of our range and want as many people as possible to discover for themselves just how great it all tastes!"

Bruce Burnett, managing director of i2i Marketing,
comments: "We're delighted to be working with Weight Watchers on this important campaign. The roadshow is purposefully timed to tap into the nation's New Year healthy eating resolutions and introduce thousands of consumers to the taste and functional benefits of Weight Watchers foods."

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25 stone Jim	20 Jan 2008 23:40:58
I'm really fat and I have to say, these things really work! instead of exercising I just sit and watch the telly, it's great! i don't lose weight but I don't actually gain anything either! never felt better!