17 Jan 2008


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Shloer signs first TV sponsorship deal

Shloer

soft drinks

sponsorships

Source : Shloer
Shloer, the sparkling juice drink, is to sponsor the third series of Living's popular US reality TV show So You Think You Can Dance.

Shloer ident

The show, which first airs on 16 January and runs until April 2008, is presented by Cat Deeley, who made her name presenting popular UK TV programmes including SM:TV and Stars in their Eyes.

It sees thousands of hopefuls from across the States whittled down in a bid to become America's favourite dancer and features all styles of contemporary dance, from hip hop to salsa.

The deal represents the first network TV sponsorship for the adult soft drinks brand and includes broadcast, branded trailers on Living TV and Shloer branding on all off-air marketing.

Mike Coppard, managing director of Shloer, commented: “We are delighted to announce Shloer's sponsorship of So You Think You Can Dance on Living. With the recent success of several high-profile dance shows it is clear there's somewhat a national obsession with all things dance-related.

“So You Think You Can Dance has a great fit with the Shloer brand, which is about having fun, and we are sure this sponsorship deal will have great appeal to our target consumer, further increasing brand awareness and encouraging trial.”

Shloer is the number two adult soft drink in the take home market and the sponsorship aims to strengthen the brand's position in this sector.

Shloer has developed several new TV 'idents' to support the sponsorship. Each shows a different 'at home' usage occasion for the brand and is aimed at educating and inspiring consumers to consider new occasions to enjoy the Shloer range.

For more information on stocking Shloer, please call SHS Sales and Marketing 01242 570288 or visit www.shs-sales.co.uk

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