14 Jan 2008


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Young's Great Grimsby ad campaign breaks today

Young's

Great Grimsby

fish

frozen food

Source : Young's
A stunning new TV and poster advertising campaign which starts today will raise national awareness of Great Grimsby as Britain's home of fish.

Great Grimsby advert

Young’s, which with 200 years of history is the UK’s most passionate ambassador for seafood, has created a new range of great British food that is close to its heart.

The Great Grimsby range celebrates Young’s long associations with the town and brings together fish from sustainable sources around the globe with well-loved recipes and the finest, freshest ingredients from Lincolnshire.

National advertising for the range begins today (14 January) with a £5m campaign which includes high profile TV advertising, billboard posters and promotions – plus a very special ‘Great Grimsby Day’ in both Grimsby and London on 22 January.

Managing director of Young’s, Jim Cane, says, “Our Great Grimsby range is proper fish as it should be – proudly made in Grimsby. Everyone knows that Grimsby is the natural home of British fish, and we’re proud to highlight this nationally through our advertising.”

Each product in the Great Grimsby range is intended to be the very best of its type, from a delicious Grimsby Five Fish Pie to world’s very first fish fingers to be made with Marine Stewardship Council certified sustainable wild cod.

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