11 Jan 2008


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New TV ad campaign from MAOAM

Haribo Dunhills

MOAOM

confectionery

sugar mints and gum

Source : Haribo Dunhills (Pontefract)
MAOAM, the popular soft and fruit flavour chew brand from Haribo Dunhills (Pontefract), will be reaching an estimated 8 million viewers during 2008 with its 'Go Mad for MAOAM' TV campaign.

MOAOM advert

This year’s advertising activity gets underway with a four-week TV burst scheduled to break at the beginning of February. Targeted at 16-34 year-olds, the ‘Go Mad for MAOAM’ ads will be shown on a broad range of channels including Channel 4, ITV 2, E4, Film 4, Five Life, Five US, Living TV, Trouble , MTV, VH1 and Paramount.

Two executions - ‘Gorilla’ and ‘Lorry’- which feature the adventures of a zoologist and a builder who find themselves in bizarre situations with a gorilla and a concrete mixer as they “Go Mad for MAOAM”, will be shown in both 30-second and 10-second formats.

The February TV campaign forms part of a record spend behind MAOAM during 2008 – marketing investment this year is being increased by 15% versus 2007.

This will include a new ad campaign running on selected digital radio channels; extensive sampling activity taking place throughout the year; sponsorship of the fifth MAOAM Dance Mayhem – the UK’s biggest freestyle dancing competition for under 18s; and the launch of another cutting edge competition which will be unveiled in the spring.

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