New Wrigley’s Airwaves with longer lasting flavour

Airwaves is a unique, sugar free, chewing gum range which provides an invigorating ‘kick’ to mentally refresh and stimulate and is the second fastest selling chewing gum brand in the UK.

The new improved Airwaves benefits from flavour beads in the gum centre which provide chewers with a long lasting intense flavour, whilst the new vibrant, modern packaging ensures greater visibility and stand out on shelf.

Airwaves Menthol & Eucalyptus and Cherry Menthol variants will be the first to be updated and will be available to retailers from the end of October. The new long lasting Black Mint will roll out from December. The Airwaves brand will continue to receive support from an extensive marketing programme.

Alexandra MacHutchon, Communications Manager at Wrigley, comments, “This is another example of how The Wrigley Company is meeting consumer demand for new and better taste experiences whilst pushing the boundaries of innovation within the mouth freshening category. The updated Airwaves range, with its improved packaging, is sure to generate a great deal of interest from our loyal customer base. We would advise retailers to stock up now to take full advantage of this profit opportunity.”