Cadbury's Trebor Bassett (CTB), the UK's No.1 confectionery manufacturer, will once again be capturing the nation's attention with the launch of a ground–breaking, minute and a half TV advertisement, entitled 'Gorilla' for Cadbury Dairy Milk.
Gorilla ad
The new ad will engage consumers on a personal level, reminding them exactly why Cadbury Dairy Milk is Britain's favourite chocolate brand; the only chocolate to contain a 'Glass and a Half' of fresh, natural milk.
The advertising is the second phase of the £6.2 million marketing campaign which launched earlier this year with outdoor poster activity.
The quirky advert, which is three times the length of a standard ad, is staged like a cross between a short film and a music video. The ad begins with a mysterious close-up of a 'gorilla's' eyes, with Phil Collin's well known song, 'In the Air Tonight', playing in the background.
As the camera pans back you see the life-sized gorilla sitting behind a drum kit in a recording studio. As the chorus begins, the gorilla breaks into a passionate and entertaining drum solo. It is not until the final still that it is revealed that the ad is bought to you by Cadbury Dairy Milk, 'A glass and a half of full joy'.
In initial testing, the TV ad was ranked in the top fifth of all adverts ever tested by Millward Brown for enjoyment. The campaign will run until the end of the year will be seen an average of 10 times by 84% of the adult population.
To coincide with the TV campaign, CTB will also be launching an on pack promotion, 'Win a Prize and a Half', to drive incremental sales of Cadbury Dairy Milk. The competition, which runs from 31st August to 8th March 2008, will offer consumers a chance to win more then 50,000 exclusive money-can't-buy prizes: such as a trip to a fashion show… at New York Fashion Week, or a shopping trip…in Marrakesh.
The 'Win a Prize and a Half' promotion is available across single bar and 250g block Cadbury Dairy Milk, including Cadbury Dairy Milk Turkish, Double Choc, Wholenut, Caramel and Fruit & Nut. Existing barcodes on CTB products will not change.
Kate Harding, Acting Head of Customer Relations at CTB comments: “Worth £350 million in retail sales value, Cadbury Dairy Milk is the most well known chocolate bar in the UK. With the quirky new 'Gorilla' TV advert, we are reminding consumers why the brand has been is the nation's number one choice since 1905.
“To support the added brand awareness driven by the ad, retailers will also benefit from the original on-pack offer, which is based on the glass and a half unique brand benefit. We're confident the activity will really boost sales.”
Specific POS including dump bins and counter units will be available for 'Prize and a Half'. For POS or more information, please call the Cadbury Trebor Bassett hotline on 0870 191 7343.
Well done to Cadburys. the gorilla advert is truly brilliant.from the intesity of feeling and the creation of atmosphere to the choice of music it is a masterpiece
paula from liverpool
10 Sep 2007 11:43:10
think the new ad with gorilla is sheer brilliance!!!!!!!!!!
give the person/s a pay rise cudnt have got a better vis hope u do more?
Anonymous
13 Sep 2007 16:41:12
Would someone please tell me what the gorilla has to do with the chocolate. Its utter rubbish. Also cadburys, what about bringing back 'foil wrapped' chocolate.
dniblett
17 Sep 2007 10:51:26
who is the guy in the g suit
is it phil collins!
Michelle Watson
17 Sep 2007 10:51:26
Brilliant ad - folks talking about it all over but is it really Phil Collins in the gorilla suit? Hubby thinks so by the drumming style LOL
Anonymous
17 Sep 2007 10:51:26
is that a real gorrilla
d niblett
17 Sep 2007 10:51:27
who is the man in the gorrlia suit
phil collins!
brill ad
Dave Manchester
17 Sep 2007 10:51:27
You would have to be dead from the neck upwards not to find this latest ad from cadbury hilarious.
More of the same please!
Anonymous
18 Sep 2007 09:43:52
i love this ad..think the gorilla is hilarious BUT even tho i've seen it so many times now i still dont get what the gorilla has to do with the chocolate? :s
Anonymous
18 Sep 2007 09:43:52
Seriously, I LOVE this advert, is so so so clever!!
Sarah B
19 Sep 2007 08:33:32
I Love this ad! Had no idea what was going on for most of it but thats 1/2 the magic! So random and yet so funny! Another reason to love Cadbury! (Not that I needed any more)
emma roberts
19 Sep 2007 08:33:34
this has to be the best thing ever to be aired on television me and all my friends and family love it and talk mabout it all the time! love the work cadburys keep it up!
Kate
19 Sep 2007 14:07:06
Has to be THE best advert ever made! Genius.
Anonymous
20 Sep 2007 09:31:54
is that a real gorilla playing th drums?
or is it somebody dressed up?
Carrena
20 Sep 2007 13:58:33
This advert is absolutely bloody fantastic! The guy in the suit even carries of the smelling the air bit that gorilla's do naturally, i have told everyone about this advert and would love to meet the genius' behind the whole concept! The ad to me is like saying, even gorilla's can feel the emotion, rhythm and intensity behind the bar! Good on ya cadbury's!
Anonymous
27 Sep 2007 08:14:53
The actor in the gorilla suit is Garon Michael.
http://www.metro.co.uk/news/article.html?in_article_id=65545&in_page_id=34
Dan Craver
01 Oct 2007 08:52:29
I almost cried (until I found some chocolate to sooth my nerves)
Anonymous
01 Oct 2007 14:17:14
What brilliant advertising. I have told everybody I know about it so if that doesn't constitute good advertising I don't know what does.
Anonymous
08 Oct 2007 11:01:13
I LOVE THIS ADVERT SO MUCH!
ITS PURE GENIUS.
PLEASE DO MORE.
Spike
09 Oct 2007 10:41:49
In answer to the 'why a gorilla?' its quite possibly a link to the son of one of the cadbury brothers, who founded the chocolate empire. Edgar cadbury kept a parrot, a great dane and.... a Rwandan Gorilla as pets.
IESHA
12 Oct 2007 11:43:42
I THINK THIS ADVERT IS FUNNY. AND I LIKE THE GORILLA.AND I ALSO LIKE THE SONG
alphacrust
15 Oct 2007 15:58:45
LIke others, I'm failing to see what a gorilla has to do with Cadburys Dairy Milk... The other thing I find rather disturbing is the fact nobody has talked about the morality of this advert...
Surely comments have to be raised about the fact we're praising Cadburys for promoting the use of wild animals for entertainment.
Okay, I know it's a guy in a gorilla suit, but the fact people are asking 'is it a real gorilla' kinda worries me that we're so quick to think 'that's cool' rather than stepping back and thinking about the moral values.
I think the advert says more about the way the UK people see things rather than praising some flash ad executive. hmmmm
wendie
16 Oct 2007 07:45:22
Advert brill;the morile of this storey,I think , sum people think chocolate is heaven ; and some people hope there is a place just as nice.BUT dont forget the one thing in life is the one you LOVE !!XX
Anonymous
18 Oct 2007 13:36:44
whats it all about.......... alfie!!!!!!!!!!!!!
craigieboy
19 Oct 2007 15:50:34
the cadburys ad with the gorilla doesnt have anything to actually to do with chocolate, but who cares its brilliant, memoriable and better than the other adverts.
claire
23 Oct 2007 10:31:28
what an amazin track brilliant take my hat off to the inventor of this advert welldone!!!! well done cadburys love it g us more and well buy some hee hee
Anonymous
23 Oct 2007 10:31:30
Just love that Gorilla ad, Absolutly brilliant, it has becomea topic of conversation and the amazing thing is people remember that it is The Cadbury Ad, Very Well Done, probably the best since Monkey.
Marilyn
25 Oct 2007 12:51:18
Poo poo poo poo poo
xoxshellyxox
31 Oct 2007 09:53:33
the man in the gorilla suit is garon michael! thought you'd wanna know.
sarah
13 Nov 2007 15:44:02
Yeah but could the creative who thought of this advert not think of anything better than a gorilla?
maybe the company should donate money to all those endangered gorilla's since their so easily used in there adverts! im sure more people would buy the chocolate then!
and have people still not figured out the fact the cadbury's chocolate is not as healthy and natural as other chocolates available.!
Tracy Farrell
14 Nov 2007 17:42:07
what's the name of the man in the gorilla suit, because he drums the same way as phil collins.
Anonymous
03 Dec 2007 11:28:58
Love it. The gorilla, music and the sense of energy and passion behind the whole theme. I reckon the gorrilla is simply there to add to this energy whther its fearing side or/and it's cute side, well it related to the monkey family.
Anyway love it Cadbury, keep it up but just don't kill it!
Anonymous
04 Dec 2007 15:58:53
brilliant advert is the gorilla real? It must have been about the fifth time watching the advert before I relised that I did not know what the advert was about it was the gorilla that got me.
Chris
01 Apr 2008 16:09:53
The gorilla is for the greatness, such a great and proud animal, like a great and proud dairy milk haha!
Anonymous
21 Apr 2008 08:42:12
hey i think the gorilla ad is utterly wunderful u shuld really get more people like this to think that well!!
good luck with it
marion
06 May 2008 14:24:30
gorilla was great but the new ad using queens' Don't stop me now is FANTASTIC!!!!!!!!!!
Jen from NZ
11 Jul 2008 08:31:05
We have only just got the ad here in New Zealand and everyone thinks it's fantastic, a pity more ad's couldn't be as exciting and enjoyable
Anonomous hater
27 Aug 2008 12:01:33
OMFG hilarious who cares about chocolate this is marketing this is how u sell chocolate
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