Print	Email

Zovirax returns to small screen with autumn boost

Zovirax pharmacy

Source : GlaxoSmithKline Consumer Healthcare

Zovirax Cold Sore Cream (aciclovir) is back on national TV for the second time this year with its 20-second 'Think Fast Think Zovirax' ad - first screened last year.

It will be on air from early August to early October with week-on-week-off coverage throughout the campaign period equating to a spend of £1.18 million.

The commercial features an attractive woman using a photo mount in a ‘now you see it, now you don’t’ gesture to demonstrate her own cold sore disappearing fast. In the TV ad a demo – featuring a spinning clock – goes on to explain how nothing fights cold sores faster.

Zovirax Cold Sore Cream is available in a 2g tube with a RSP (recommended selling price) of £5.99 and a convenient and durable 2g pump format with a RSP of £6.49.

 Email this to a friend

HAVE YOUR SAY We encourage users to analyse, comment on and even challenge TalkingRetail articles.   Name Receive email when a new comment is made on this story Email address Comment User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Your email address will not be published on TalkingRetail.com

Want more stories delivered to your inbox? Then sign up here for our weekly newsletter.

Email

Delicious

Stumble Upon

Facebook

Google Bookmark