10 Oct 2006


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Booker launches Polish products push


independent

A trial of Polish food and drink products has proved so successful that Booker is rolling out 100 lines to 52 of its branches nationally.

"Polish products are showing significant growth in the UK and offer independents a massive opportunity to attract new shoppers to their stores," says Steve Fox, director of retail.
The Polish line-up includes drinks, juices, ready meals, pickles, confectionery and snacks as well as traditional Polish beer and spirits.
Booker says it has the chosen depots carefully but any store manager has the opportunity to order products specially if they are requested.

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