New 8-pack to shake up Mars drinks

Product News
Tuesday, 26 January 2010
Mars Chocolate Drinks and Treats division has launched a new, smaller eight count case for its top selling 388ml milk drinks: MARS REFUELTM, MILKY WAYTM and GALAXYTM.

The new smaller cases will be available in Cash and Carrys from March 1st. Each case will be marked with an eye catching ‘lower price case' flash and each bottle inside will be individually marked with the £1.09 price point to help drive sales for retailers.

Bep Sandhu, trade relations manager for Mars says: "In the current economic climate, reducing the size of our cases from 12 to eight enables retailers to stock our products at a reduced cash outlay."

For retailers looking to explore the flavoured milk market, Mars Consumer Drinks provides a quality range of products. RRP for individual chocolate milk drinks start at £1.09.

Source: Mars
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