Belvita begins a breakfast revolution!

Tuesday, 26 January 2010

Kraft Foods is launching Belvita Breakfast - a biscuit that looks set to revolutionise the biscuit category.

Belvita Breakfast are delicious biscuits specially designed for breakfast. Made with wholegrain they are rich in cereals, contain vitamins and are a source of fibre.

An individually wrapped pack of 4 biscuits, enjoyed as part of a balanced breakfast, regularly releases carbohydrates over 4 hours to keep you going all morning.

The product has already seen huge success in Europe where it revolutionised the category, creating a whole new breakfast biscuit segment in markets such as France.

Jos McNulty, director of biscuits at Kraft Foods UK and Ireland, said: "Belvita Breakfast are delicious, crunchy biscuits specially designed for breakfast - perfect for those busy mornings".

"This is a completely new concept designed to revolutionise the biscuit category. With our track record of successful launches of Oreo and Mikado, we are very excited about this next groundbreaking innovation.

"Belvita Breakfast is an exciting opportunity for retailers to take the biscuit category into the next decade."

In the UK, two SKUs will be available: a 300g box containing six individually wrapped packs of four biscuits (available in Milk & Cereals and Fruit & Fibre variants), and a 50g pack containing one individually wrapped pack of four biscuits for on the go purchase (available in the Milk & Cereals variant).

Source: Kraft

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barry Aire said:

	... Im a Diabetic and these biscuits are just what I need to keep me going through the day, low sugar but a steady slow release of energy. Well done Kraft.
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April 25, 2010
Votes: +8

rachelclaire said:

	... It's Johnny Vaughan and Lisa Snowdon in the advert. Am going tobuy some of these tomorrow - judging from the comments, they sound good!
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April 25, 2010
Votes: +2

Judeoxford said:

	... In answer to Eilish's questions - they are Johnny Vaughan and Lisa Snowdon, Capital FM Breakfast Show presenters.
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April 25, 2010
Votes: -1

eilish said:

	... does anybody know the names of the 2 people in the latest belvita advert for this product?
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April 22, 2010
Votes: -1

Alycyn said:

	... oonagh99 - Milk & Cereal per biscuit 56cals, sugars 2.4g, 0.1g equiv to salt. Fruit & Fibre, 54cals, sugars 3.1g, 0.05g equiv of salt. If want the full breakdown I got the above from the Asda shopping website
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April 22, 2010
Votes: +1

carolyn metcalfe said:

	... Had some for breakfast today. Hope they will produce some with nuts.
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April 19, 2010
Votes: +2

oonagh99 said:

	... Sounds great but would love to know the sugar and salt content? have tried extensively but to no avail all answers welcome.
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April 18, 2010
Votes: +2

Tracey Kingham said:

	... Love them!! Like many I cannot face food first thing in the morning - these are ideal for that morning snack at work. Long may they be on shelves!!!!
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April 17, 2010
Votes: +5

emma standing said:

	... I bought a pack of the fruit and fibre ones. And i was suprised how good they tasted. I thought they might taste like cardbored or something. But they are scrummy yummy in my tummy. These will do nicely for breakfast as i dont do breakfast. And when i fancy a snack at any time. Good product 10/10
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April 16, 2010
Votes: +6

Trina said:

	... I bought these to try when i was doing my food shop. Like many i don't have a breakfast, cant face it, but these are great for having with a coffee in morning, so i stocked up on extra boxes while asda had them on sale for £1
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