United, Biscuits launches Penguin Mint multi-pack |
| Product News | ||||
| Monday, 18 January 2010 | ||||
 United Biscuits has announced the launch of its Penguin Mint variant in a stand-alone 9-pack, to sit along-side the recently launched Penguin Orange, and of course Penguin's iconic Milk Chocolate range. The launch of the popular flavour (which is not just a Limited Edition), will offer retailers the opportunity to add further sales to the growing Chocolate Biscuit Bar (CBB) Category and capitilise upon the combined strength of the Penguin brand and popularity of Mint Chocolate biscuits Penguin Mint and Orange were formerly available in an established 18 Variety-pack but have been re-launched as stand-alone 9-packs in order to increase consumer appeal to drive further growth. The mint variety (filled with delicious mint-flavoured chocolate cream) is available now to retailers at an MRRP of £1.53 per 9-pack. Sarah Heynen, Sweet Biscuits Marketing Director at UBUK, commented, "Adding the Mint 9 pack to the Penguin portfolio was a natural progression as the flavour has proved hugely popular within the Variety Pack helping to grow the brand to over £33m RSV. Source: UB
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