Oral B reveals Pro-Expert range

Monday, 18 January 2010

Oral-B®, the leading brand within the UK toothbrush market, is introducing a range of manual toothbrushes under the Oral-B® Pro-Expert name, to communicate the end-benefits of its premium manual brushes to manual toothbrush devotees. The Oral-B® Pro-Expert range will be hitting shelves from 1st February 2010.

The Oral-B® Pro-Expert range will feature comprehensive new packaging designs developed to make it easier for consumers to choose the right brush to meet their specific requirements.

The objective is to provide manual toothbrush enthusiasts with the optimum experience and thereby increase brand loyalty and repeat purchase.

Oral-B® manual brushes are currently worth £33.3m, illustrating the profit potential still yielded by manual toothbrushes. The Oral-B® Pro-Expert range incorporates Oral-B's most successful manual product series; Oral-B® CrossAction Complete and Oral-B® Pulsar.

ORAL-B® CROSSACTION SERIES: The brand's most popular and clinically proven family of brushes with unique Crisscross bristles angled in opposing directions to lift & sweep away plaque.

Oral-B® Pro-Expert CrossAction Professional: Provides 7 oral care benefits including; indicator bristles - alerting user when to change brush, tongue & mouth cleaner at back of brush and gum massager and removes up to 99% of plaque in hard to reach areas.
Oral-B® Pro-Expert CrossAction GumCare: Helps improve gum health and removes up to 99% of plaque in hard to reach areas.
Oral-B® Pro-Expert CrossAction Superior Clean: Removes up to 90% of hard to reach plaque.
Oral-B® Pro-Expert CrossAction Enamel Protection: Extra soft bristles help protect enamel .
Oral-B® Pulsar features MicroPulse^TM bristles that pivot back and forth to penetrate deep between teeth and clean along the gum-line
Oral-B® Pro-Expert Pulsar Professional: Vibrating Bristles for a deep clean.
Oral-B® Pro-Expert Pulsar GumCare: Cleans deep & stimulates gums.

Source: Oral B

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