Walkers, Britain's No.1 crisps and snacks manufacturer, is launching a heavyweight TV advertising campaign this month, to support its category leading “Do Us a Flavour! Win a Packet!” promotion.
New Walkers advert
The TV advertising campaign, featuring brand ambassador Gary Lineker, forms part of a £10 million advertising and marketing campaign behind the promotion. This is the biggest investment Walkers has made in a single campaign in its 60 year history.
The new TV campaign, developed by AMV BBDO, breaks on 11 August 2008 and runs for nine weeks across key terrestrial and satellite TV channels. In the TV advert we see Gary Lineker going about his daily routine – except it’s no ordinary day, it’s an extraordinary day.
Everywhere Gary goes, people find ingenious ways of giving him their flavour suggestions instead of sending them to Walkers, and he can’t escape from them! There are flavours written on his golf balls, he gets flashed by a lady in the street with a flavour written on her chest, and he even has a flavour suggestion shaved into the back of his hair by a barber.
As the day goes by, Gary gets more and more exasperated before finally seeing the funny side when an entire football crowd unite to show him their idea for a flavour.
The “Do Us a Flavour! Win a Packet!” promotion launched in July and runs until May 2009. It invites consumers to submit their new flavour ideas for Walkers Crisps – and in the process win a “packet”. A panel of judges, led by Heston Blumenthal will pick six finalists from all the entries received, which will then go on sale and the public will get to vote for their favourite. The winner will receive £50,000 plus 1% of all future sales. Five runners-up will also walk away with a cool £10,000 each.
Radio advertising, online activity, consumer media PR and extensive in-store display will also support the promotion right through until the overall winner is chosen in May 2009.
Miranda Sambles, Walkers Marketing Manager comments: “Do Us a Flavour! Win a Packet!” promotion is the biggest Walkers activity we have ever run and this heavyweight TV advertising campaign along with the other significant marketing and advertising activity will help ensure huge awareness and drive consumers into stores right across the nation.
We anticipate a huge response and urge retailers to take advantage of the massive £10m investment we are putting behind the promotion by stocking up on Walkers and using prominent promotional point of sale to drive sales. Doing us a flavour, really could make them a packet!”
doner kebab flavour, chicken doner or lamb doner flavour crisps would be the craze
joseph brayson
18 Aug 2008 14:17:05
my ideal pack of crisp flavours i would like to see in shops:
.steak an peppercorn sauce
.bacon an tomatoe ( or spicey tom)
.spicey prawn cocktail (or spicey prawn).beer battered mustard
.jerk chiken (jamacian chiken)
.chiken an mushroom
.spicey tomatoe (with a hint of garlic).scampi
.
Sue
18 Aug 2008 14:18:21
Satay or Moroccan Spice would be great
sara gilthorpe
18 Aug 2008 14:18:39
i think sweet and sour would be nice for the new flavour
chrissie
18 Aug 2008 14:18:55
i think jerk chicken would be really nice.x
chrissie
18 Aug 2008 14:18:57
curried goat rotti
stuart reeves
20 Aug 2008 16:15:53
maybe fruit salad yummy Mmmmmmm
Leanne
21 Aug 2008 16:04:37
i think either a hot red chilli or sweet mexican chicken or something
Marian Bennett
21 Aug 2008 16:08:05
I think a perfect flavour would be Tuna Mayonaise mmmm I can just taste it. DELICIOUS MMMMM
stuart reeves
21 Aug 2008 16:09:03
i think maybe caviar and lemongrass that would be MMMMmmmmmmmmmmmmmmmmm
kyle h
21 Aug 2008 16:10:34
classic british fry up
ther should be different flavour crisps in the pack like egg, bacon and sausages !!!
sharon king
21 Aug 2008 16:15:46
i would love to see mushrom/garlic flavour
robin goldsmith
22 Aug 2008 13:37:29
i wood love to try venison in ale
Sian
22 Aug 2008 13:38:26
Its gotta be Red Pesto and Mozzerella
robin goldsmith
22 Aug 2008 13:47:48
i wood try wild game
Popz wmz ,x,
22 Aug 2008 13:48:06
i think you shoud do chilli :) .x
Popz wmz ,x,
22 Aug 2008 13:48:08
i think you should do the bbq , not bbq rib , like the old bbq ,the one with the black packet ?
rabia moosa
22 Aug 2008 14:00:04
i would love to see cheese and corriander or chicken curry flavour
sal
22 Aug 2008 14:00:05
i think indianspice flavour would be nice
reeec hannigan
22 Aug 2008 14:34:12
why not have some thing sweet?
jam?
bubble gum?
popcorn?
tori strong
26 Aug 2008 11:45:14
i think u shud do marmite spring onion and mature chedder....hope u like my idea
georgina
26 Aug 2008 11:47:53
i think fish and chips would be a good idea because it is a british dish
tahmina
26 Aug 2008 12:03:16
I would like to see burger sauce flavour great with chips, kebabs and crispy chicken surlly thats a winner.
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