25 Jul 2008


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Grassington's re-launches meat-free range

Grassington's

vegetarian

Source : Grassington's
Grassington's Food Co is tapping into the consumer trend for healthier vegetable-based foods with the re-launch of its range.

The entire Grassington's range has been revitalised with lower fat recipes and new eye-catching packaging to ensure greater standout in the freezer. The packaging clearly labels the lower fat and calorie content to appeal to the health conscious consumer.

Unlike other vegetable-based meat-free products on the market, the re-launched Grassington's range is not fried during production, resulting in 65% less saturated fat and a 60% reduction in fat overall.

This makes it perfect for vegetarian consumers and the increasing number of meat-eating consumers looking for a healthier alternative.

David Boyle, Marketing Manager at Grassington's, comments: “We see a massive opportunity in the meat-free market and hope to capitalise on its impressive growth. The developments we have made to the Grassington's range are aimed at attracting new and lapsed consumers and we have received positive feedback in trials.”

To coincide with the relaunch, Grassington's has also introduced a Multigrain Vegetable Bake made with superfoods to meet consumer demand for more nutritious meal options. It contains a mix of sweet potato, spinach, tomato, red peppers, cannellini and haricot beans, wrapped in a wholegrain crumb of quinoa and oats.

With the meat-free market growing at 3% year-on-year Grassington's aims to drive the category with its healthier range of products.

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