Thatchers cider relaunching Old Rascal brand

Friday, 04 July 2008
Cider company Thatchers is re-launching Old Rascal, one of its original cider brands.

Chairman Martin Thatcher said: “Old Rascal is a fine bittersweet cider, produced from some of Somerset’s best cider apples, Dabinett and Redstreak. Aged in our oak vats, Old Rascal is made from a traditional Thatchers’ recipe.

“Its popularity as a session cider is combined with all the hallmarks of a distinctive Thatchers product full of flavour and a West Country apple bite.”

Packaged in lightweight 500ml bottle, Old Rascal has been given a new look to broaden the appeal of the brand. “Old Rascal has always appealed to older, more traditional drinkers. With cider now attracting a much wider audience, we feel it’s time to introduce the Old Rascal to them too!” said Thatcher.

Old Rascal has an ABV of 4.5%, and the 500ml bottle will retail at £1.79. Old Rascal is also available in a two-litre PET, and both the 500ml and two-litre sizes will be available in six-packs.
Old Rascal Bottle
Comments (0)add comment

Write comment
smaller | bigger

security image
Write the displayed characters


busy
 

Debate

Discuss the latest hot topics affecting the grocery retail sector in our online discussion forums.
Join the debate

Opinion Poll

Will early Christmas marketing campaigns boost retail sales?
 

What's in the Box

What's in the Box?

28 Aug 2008

What's in the Box?

16 Oct 2008

What's in the Box?

15 Aug 2008

What's in the Box?

17 Sep 2008

What's in the Box?

05 Aug 2008

What's in the Box?

31 Jul 2008

What's in the Box?

17 Oct 2008

What's in the Box?

17th Sep 2008

What's in the Box?

29 Aug 2008

What's in the Box?

17 Oct 2008

What's in the Box?

21 Oct 2008

What's in the Box?

25 Jul 2008

What's in the Box?

21 Oct 2008

What's in the Box?

24 Jul 2008

What's in the Box?

01 NOV 2008

What's in the Box?

25 Sep 2008

What's in the Box?

13 NOV 2007

What's in the Box?

07 NOV 2008

What's in the Box?

17 Oct 2008

Registered in England & Wales. Company no. 1993193. VAT no. 853914212. Regd Office: Media House, Azalea Drive, Swanley, Kent BR8 8HU | Tel: +44(0) 1322 660070