'Isaac Newton' apple juice is a big hit, says Co-op

Product News
Tuesday, 09 February 2010
The Co-operative is toasting the success of its new heritage apple juice, after the drink sold out within weeks of first going on sale.

Among the varieties included is "Isaac Newton's Tree", said to be identical to and originating from the apple tree that inspired Newton to discover gravity.

Ten thousand one-litre bottles of the Truly Irresistible Tillington 1,000 pressed apple juice were available in selected Co-op food s...
 
Boost Drinks introduces cola variant
Product News
Monday, 08 February 2010
Leading independent energy drink brand Boost will launch a new addition to its core energy line this month - a cola-flavoured energy product.
 
McCoy’s launches man-sized marketing campaign
Product News
Monday, 08 February 2010
United Biscuits UK (UBUK) a leading manufacturer of snacks, biscuits and cakes, is launching a £2m marketing campaign for McCoy's to target football fans in 2010 and grow the bagged snacks category.
 
Heinz launches Spaghetti Plus
Product News
Monday, 08 February 2010
Market leader Heinz is invigorating the canned pasta category with the launch of a new meals range - Heinz Spaghetti Plus. Two brand new recipes will join Heinz Spaghetti Plus Sausages to offer consumers great tasting alternatives to the popular meal.
 
Dettol motivates like nothing else on TV
Product News
Monday, 08 February 2010
Research carried out by TNS to find the most effective ad campaign of 2009 has found that TV advertising for Reckitt Benckiser's Dettol Disinfectant Spray and Surface Cleanser range was the most motivating.
 
Gourmet Garden launches into Booths
Product News
Monday, 08 February 2010
Specialist herbs and spices manufacturer Gourmet Garden has further strengthened its retail presence this month with a notable launch into renowned northern independent food retailer, Booths.
 
Birds Eye drives Field Fresh message
Product News
Monday, 08 February 2010
Birds Eye, the UK's leading frozen food brand, is investing a massive £5.5m in a widespread marketing campaign to support its recently launched Field Fresh sub-brand.
 
Dairy Crest unveils Frijj ‘Swamp Soccerettes’
Product News
Monday, 08 February 2010
Dairy Crest's number one Flavoured Milk drink brand , FRijj, is launching a multi-media campaign featuring augmented reality across its entire range.
 
Mentos sinks its teeth into first TV sponsorship
Product News
Monday, 08 February 2010
Mentos returns to primetime TV through to June thanks to a sponsorship deal with ITV2's, new and exclusive drama, The Vampire Diaries.
 
Cadbury Flake to ‘Benefit’ its female audience
Product News
Monday, 08 February 2010
Cadbury is launching a marketing campaign for Cadbury Flake, including an eye-catching on pack promotion in association with Benefit, the aspirational, premium cosmetics brand, as well as dynamic in-store POS, press ads and digital activity.
 
True Blood with Southern Comfort…
Drinks News
Monday, 08 February 2010
Southern Comfort, part of Bacardi Brown-Forman, is delighted to announce a newly formed agreement with the UK's digital entertainment channel FX to sponsor TV series True Blood in its second season, premiering on the channel February 26th at 10pm.
 
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