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Weight Watchers soft drinks launches in Ireland

08 June
16:06 2012

Following a successful launch in the UK market earlier this year, the new range of Weight Watchers Soft Drinks is now set for a major roll-out across Ireland.

The entire range is now available to Dunnes, Londis and BWG – through Spar and Mace stores – in the Republic of Ireland, while the 500ml Ready to Drink Fruit Drinks are available in Hendersons and Musgrave’s – through Supervalu, Centra and Mace – in Northern Ireland. This follows the brand’s launch into the Grocery channel at the beginning of 2012 and coincides with availability in the Impulse channel throughout the UK.

The Weight Watchers Soft Drinks range offers the consumer delicious fruit flavoured drinks that can help maintain hydration and be enjoyed as part of a healthy eating plan.  The portfolio comprises of a variety of premium flavoured Cordials, Ready to Drink Fruit Drinks and Lemonade all with no added sugar and a ProPoints® value of zero per 250ml serving.

Having already experienced significant success and consumer awareness since the range was launched into the Grocery channel by Vimto Soft Drinks in January; this next phase will provide an opportunity for retailers in Ireland to boost their soft drinks sales.

Tapping into lunchtime and ‘on the go’ occasions, the range of 500ml Ready to Drink Fruit Drinks are  available in two flavours; Italian Red Grape & Raspberry and Brazilian Orange, Mango & Watermelon. The cordials are available in a 1 litre PET format in three flavours – Sicilian Lemon & Elderflower, Italian Red Grape & Pomegranate and Chilean Plum & Raspberry.  To complete the portfolio, the Sicilian Lemonade is available in a 2 litre PET bottle format, which adds a refreshing carbonated offering for everyday sharing occasions at home.

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