Topps have announced the launch of a store locator on their Topps Football website. The store locator will help Topps collectors find their nearest stockist and with Topps Official England Card and Sticker collection sales building momentum, this initiative is set to drive more consumers to independent stores.
Topps’ website, toppsfootball.co.uk, is incredibly popular with kids. At its peak, it received 141,810 visits a week, with visitors spending an average of 7 minutes on the site. The store locator is easy to use and is set to be a popular feature of what is a constantly improving website.
The announcement comes at a time when Topps have illustrated their commitment to independent stores. The Fernando Torres limited edition card promotion has been welcomed by independent stores and the feedback from consumers and stockists has been very positive.
Rod Pearson, Marketing Director for Topps Europe said: ‘The Store Locator is a fantastic new tool which will drive our core collectors to the featured stores. At present there are 20,000 Independent retailers featured on the database and we would like to feature more.
“I urge retailers to check to see if their store is featured and if not e-mail their full address to firstname.lastname@example.org and we will add the store as and when updates are made. We hope to make this store locator to most comprehensive database of CTN and convenience retailers in the UK.’