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Mountain Dew Energy fuels gamers with new promotion

Mountain Dew Energy fuels gamers with new promotion
20 August
13:54 2012

Leading soft drinks manufacturer Britvic and PepsiCo are pleased to announce the largest ever marketing campaign for Mountain Dew Energy in the UK. Bringing together one of the biggest games of 2012, Halo 4, with the number eight global soft drink brand , Dew fans will find an exclusive on-pack promotion for the eagerly anticipated new game, that launches exclusively on Xbox 360.

The brand will also be launching its first limited edition variant; a raspberry flavoured energy drink called ‘Game Fuel’, specially brought to market at this time to support the partnership and offer consumers the ultimate drink to enjoy during their gaming sessions.

This engaging Halo 4 on-pack competition can be found on promotional packs of 500ml and 1L Mountain Dew Energy and limited edition ‘Game Fuel’.  Targeting an audience of 16-24 year olds and reinforcing Mountain Dew Energy’s credentials with gamers, consumers have the chance to win one of four, money can’t buy, all expenses paid behind the scenes trips for two to meet the Halo 4 developers in Seattle, USA.

Each promotional Dew pack will carry an individual code for consumers to register online to be in with a chance of winning the exclusive meet and greets. Additionally, every day 40 consumers will have the opportunity to win copies of Halo 4 released on 6th November (ERP £49.99), with a further 200 winning Spartan costumes to kit out your Xbox 360 Avatar.

Available while stocks last, Mountain Dew Game Fuel can be found on shelves from the end of August with an RRP of £1.29. Retailers can capitalise on the limited edition Mountain Dew drink, as well as the brand’s promotion with a billion dollar videogame franchise that was first to break Hollywood box office records, using eye-catching PoS material to drive visibility in-store.

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