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Belvita brings another dimension to breakfast with new Yogurt Crunch

22 May
14:24 2012

Following huge success for Belvita Breakfast since its 2010 launch, the only breakfast biscuit range is now available in a brand new variant – Belvita Breakfast Yogurt Crunch.

It is the first ever product to feature two delicious, crunchy wholegrain biscuits sandwiched together with a creamy live yogurt filling.  Made with a blend of 5wholegrains, the product is rich in cereals and gives consumers a source of calcium and fibre, in an innovative new format that is perfect as part of a balanced breakfast on rushed mornings!

Belvita has experienced strong growth since its launch, and is now the number seven brand in the healthy biscuits category over the last 12 months. Its Milk and Cereals variant is the second best selling product in the healthy biscuits category* and penetration of the whole brand has reached more than 11 per cent** with one of the highest levels of brand loyalty in the category.  The brand will be supported by a £4 million UK media investment in 2011 – including new TV.

Belvita Yogurt Crunch will be available from July, with packs priced at £2.49 (RRP).

Belvita Breakfast biscuits are also available in 300g packs of Milk & Cereals, Fruit & Fibre, Crunchy Oats and Honey & Nuts (RRP £2.29).

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