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Magnum announces new Magnum Infinity range

02 March
11:15 2012

Magnum, the UK’s number one ice cream brand from Unilever UK, known for its Chocolate credentials and for bringing pleasure to millions of consumers from 1989, is now launching an innovative new range: Magnum Infinity.

The biggest ice cream launch ever for Unilever UK, Magnum Infinity will benefit from a £10m brand marketing investment, which includes brand’s largest digital spend to date.

The integrated marketing campaign comprises of radio, cinema and inspiring outdoor advertising as well as a TV ad airing from March.

Magnum Infinity forms a premium variant within the iconic Magnum range. The packaging is true to the Magnum style and will demonstrate the new captivating Infinity logo, as well as the indulgent ice cream inside.

Available in two variants; Chocolate, and Chocolate & Caramel, each pack has an RRP of £2.99 and will contain three products. Magnum Infinity Chocolate is available exclusive to In Home (RRP £2.99) and Magnum Infinity Chocolate & Caramel is available for both In Home and Out of Home (RRP £1.75). Each In Home case has ten multipacks inside and each Out of Home case will have 20 single products inside.

The new Magnum Infinity will be available to all retailers from 24 March onwards.

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