Luxury ice cream brand Häagen-Dazs is unveiling a new, high visibility TV campaign to boost awareness of Secret Sensations, its biggest product innovation in recent years, featuring a patented technology which creates a centre of liquid sauce enveloped in luxurious Häagen-Dazs ice cream.
On air from mid-May and running across all major TV channels until August, the new creative highlights the product’s innovative selling point – a ‘heart of sauce’. Featuring an intimate ‘indulgent treat’ moment shared between a couple, in a dreamy at-home setting, the TV advert closes in on the sumptuous liquid sauce which illustrates Secret Sensations’ indulgent positioning. The advert also champions the product’s two unique and consumer-favourite flavours; Chocolat Fondant and Crème Brûlée.
The national TV campaign is being further amplified with a high-profile PR launch and in-store sampling in more than 450 stores across the UK to give consumers the opportunity to experience first-hand Secret Sensations’ exquisite taste and liquid sauce technology. The integrated campaign will increase awareness and drive purchases amongst consumers looking for an extra special extravagance for the growing number of ‘indulgent treat’ moments.