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Empire Foodbrokers extend Mrs Elswood range

30 May
09:45 2012

Empire Foodbrokers, distributors of premium imported foods, has added to its market leading Mrs Elswood range of fresh, pickled cucumbers with the Mrs Elswood speciality cocktail range, as it sets to spice up the £12m pickle category.

Cherry Tomatoes, Hot Jalapeno Chilli Peppers, Trio (cornichins, cherry tomatoes and silverskin onions) and Salad (cornichons, raddish, carrot and red capsicum) are the latest products to be brought to the UK by the speciality distributor, in time for BBQ season, when consumers are searching for new, innovative products to serve to friends and family.

Guaranteeing premium quality, the Mrs Elswood speciality cocktail range is harvested, pickled and packed all year round in India, ensuring freshness and full flavour. This focus on quality and great taste has seen the brand achieve market-leading status with sales of £2.3m in 2011 with its existing Mrs Elswood pickle range.

Chandresh Patel, managing director at Empire Foodbrokers Limited, said: “We have enjoyed huge success with the existing Mrs Elswood range and so we can’t wait to offer UK consumers something new with the speciality cocktail range. In line with the current trend for home entertainment, we expect the range to do very well, as consumers continue to search out innovative snacks and nibbles.”

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