The 30-second ad features top radio presenter, Lisa Snowdon, in the studio having her breakfast before she goes on air.
The ad hits the airwaves on 4th January as part of a heavyweight four-week campaign, and will be further supported by video on-demand ads, radio ads and advertorials in leading women’s magazines over the following eight weeks.
Rahul Gursahani, senior brand manager for Belvita Breakfast, said: “One in three of us currently skip breakfast, and Belvita Breakfast is ideal for those rushed mornings we all experience, including Lisa!
“Lisa is synonymous with a great wake-up call at breakfast in London and across the country, so she remains the perfect fit with Belvita Breakfast.”
The campaign forms part of the brand’s £7.4m marketing spend for the year.