Nestlé Confectionery’s iconic chocolate brand Aero is building on the success of its 2011 Aero Biscuit launch with the introduction of two new flavour variants: Aero Mint – the brand’s best-selling confectionery flavour – and Aero Orange biscuits.
Available on a full market launch from 21 May, the new products, which will be ranged in the biscuit aisle, are a delicious combination of creamy milk chocolate, Aero mint or orange flavoured bubbles and crunchy biscuit pieces. Each pack contains 7 individually wrapped bars and has a RRP of £1.55.
With consumers increasingly seeking more permissible treats, the range offers the indulgent Aero taste at 99 calories per bar as well as containing no artificial colours, flavours or preservatives.
The launch will be supported by a TV advertising campaign running across June, July and August, which is expected to be seen by 35 million adults.