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Mars estimates great sales over Jubilee weekend

28 May
13:23 2012

The Local Government Association has confirmed receipt of 10,000 applications for Jubilee street parties, twice the number requested for last year’s Royal Wedding.

Mars Chocolate is urging retailers to take advantage of this significant treats-based sales opportunity.

A Mars Chocolate YouGov survey shows British adults will spend £334m more over the Jubilee Bank holiday, compared to a regular weekend, on treats, food and alcohol. Other Jubilee spending findings from the Mars Chocolate survey includes:

•    Almost 1 in 7 (15%) British adults anticipate spending more on confectionery over the Jubilee bank holiday compared to a regular weekend
•    More British adults say they plan to purchase additional food, drinks and snacks for celebrations during the Jubilee (25%) and the Euros (18%), than during the Olympics (14%)
•    Almost one in five (18%) British adults say they are more likely to notice and purchase products labelled ‘Made in Britain’ given the British focus of the events
•    Almost one in five (18%) British adults favour their local convenience stores for sweets and treat purchases for celebrations at home

To capitalise on this very British summer, Mars has also announced the launch of M&M’s Limited Edition Union Jack pack, containing only red, white and blue peanut M&M’s. With iconic Union Jack branded packaging, the Limited Edition packs highlight Mars’ British Heritage, as the company prepares to celebrate 80 years of manufacturing in the UK.

M&M’s Union Jack packs are now available for a limited eight week period and the numerous other British events being held this summer.

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