Leading Swiss Chocolatier, Lindt & Sprüngli UK, has invested £2.1m in its first ever UK dedicated TV advertising campaign for Lindor this Christmas. The execution will encourage consumers to ‘find their moment of bliss’ via the TV campaign, which will be supported by a digital campaign and strong in-store campaign.
The TV advertising campaign – which runs until the 24th December – enables Lindt to reach over 11.7m consumers at a peak period and drive them into stores. The aim is to put Lindor forward as the number one premium choice at Christmas and build on 2011 Christmas results where Lindor had its highest market share ever.
Annabelle Delorme, marketing director from Lindt said: “Lindt UK has achieved phenomenal growth year to date, so we are delighted to be able to launch our first ever UK dedicated Lindor TV advertising campaign, just in time for Christmas. We have deliberately selected this media channel to allow consumers to visualise the pleasurable experience Lindor creates and use these thoughts and emotions during the peak Christmas period to select Lindor as their chocolate of choice.”
Following already exceptionally strong growth so far this year on Lindt’s number one brand Lindor, a UK specific TV advert will only help to propel Lindor performance in the hearts of UK consumers, further building brand equity.
In conjunction with the new UK TV advertisement, Lindor has also introduced a new range of truffles for Christmas. The delicious new range includes three new exciting ways to share moments of bliss with family and friends: the Lindor Maxi Ball (550g), the Lindor Christmas Collection Gift Box (285g) and Lindor Stracciatella Truffles (200g).