Bazooka Candy Brands is delighted to announce the launch of the new, limited-edition Big Baby Pop Strawberry & Chocolate flavour variant. The compact, bottle-shaped candy consists of a delicious strawberry and chocolate flavoured lollipop and dipping powder and will be available from February 2012.
Sarah Sibley, marketing director for Bazooka Candy Brands commented: “The success of Big Baby Pop in 2011 was driven by bringing new news to the category through flavour development and the launch of the fun and engaging Big Baby Pop website and VIP Club. The site allows users to customise their own baby, play music, take part in games and explore the brand in fabulous new ways.
Big Baby Pop continues to resonate with girls and boys aged 6-8 because they love the fun experience, the taste and the wide range of flavours. Thanks to the new strategy implemented in 2011, with digital and CRM innovations, and the success of Big Baby Pop with children, the brand posted an increase in volume sales of 19.3% through an impressive performance across both independent and multiple channels.
The Big Baby Pop website, which launched in 2011, allows users to customise their own baby, play music, take part in games and explore the brand in fabulous new ways. For those keen to delve further into the site, there are codes on packs of Big Baby Pop® sweets, which allows users backstage access to the VIP Club, a section on the website that unlocks extra special features and more capabilities.