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New price mark pack for McEwan’s

New price mark pack for McEwan’s
21 September
15:27 2012

Photo of 268200 A McEwan4 Shrink 3D PMPMcEwan’s is set to drive more value in the ale category by introducing a new Price Mark Pack through the UK’s fastest selling four pack in the Premium Canned Ale category.

Available now through the wholesale and convenience channel, the McEwan’s Export 4X 440ml shrink wrap can pack will offer a marked format which is priced at £4.75.

McEwan’s Export accounts for 83% of Premium Canned Ale sold in Scotland2 and its strength in the Impulse channel as the fastest selling four pack1 ensures the format will help to boost sales for independent retailers.

Wells & Youngs director of sales for the off-trade, Karl Frestle, said: “We’ve introduced a promotional pack that helps convenience retailers capitalise on the strength of McEwan’s Export as well as the popularity of its convenient, portable pack.”

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